In a significant stride towards fostering sustainable business practices, the Istituto per la Cooperazione Universitaria (ICU) and Fondation Diane, under the Tessa Project funded by the Italian Agency for Development Cooperation (AICS), have embarked on a groundbreaking awareness campaign. This initiative targets 300 Lebanese start-ups and SMEs, aiming to impart knowledge and skills on sustainable business development models. The campaign focuses on diverse facets such as energy supply and use, production growth, job creation, economic performance, and environmental footprint.

The TESSA Project: A Catalyst for Change

Under this project, ICU and Fondation Diane have joined forces to drive positive change within Lebanon’s entrepreneurial landscape. The core objective is to equip start-ups and small to medium enterprises with the tools and insights needed to adopt sustainable business practices.

The Awareness Campaign: Empowering 300 Lebanese Businesses

The awareness campaign spearheaded by TESSA is a comprehensive program designed to enlighten and empower 300 Lebanese start-ups and SMEs. The focal points of the campaign are:

1. Energy Supply and Use: Participants will gain valuable insights into optimizing energy consumption, adopting renewable energy sources, and implementing energy-efficient technologies.

2. Production Growth: The campaign will explore sustainable production methods, emphasizing resource efficiency and waste reduction to drive economic growth.

3. Job Creation: TESSA recognizes the pivotal role of businesses in job creation. The awareness campaign will provide strategies for fostering employment opportunities within the framework of sustainable practices.

4. Economic Performance: Participants will receive guidance on developing robust business models that align profitability with ethical, social, and environmental responsibility.

5. Environmental Footprint: Tackling environmental challenges is at the heart of the campaign. Start-ups and SMEs will learn to measure, reduce, and offset their environmental footprint, contributing to a greener Lebanon.

Why Sustainable Business Matters:

Sustainable business practices are not just a moral imperative but a strategic necessity. As global awareness grows about the impact of human activities on the environment, consumers, investors, and governments are increasingly favoring businesses committed to sustainability. This campaign is a timely response to the evolving expectations of the market and an opportunity for Lebanese businesses to position themselves as leaders in sustainable development.


The TESSA Project’s awareness campaign signals a new era for Lebanese businesses – an era where sustainability is not just an option but a fundamental aspect of success. By investing in the knowledge and skills of 300 start-ups and SMEs, ICU and Fondation Diane are laying the groundwork for a more resilient, responsible, and thriving Lebanese economy. As these businesses embrace sustainable practices, they are not only securing their future but contributing to the well-being of their communities and the planet as a whole.